MOSAIC USA Details
Mosaic is a consumer segmentation that describes American Consumers.
It is a household-based segmentation system that classifies all U.S. households and neighborhoods in 60 Unique Mosaic types and 12 groupings that share similar demographic and socioeconomic characteristics.
For more detailed information on Mosaic USA view the documents below.
For a more detailed portrait of any of the 60 unique Mosaic types, click on the links below.
A02 - Dream Weavers.pdf
A03 - White-Collar Suburbia.pdf
A04 - Upscale Suburbanites.pdf
A05 - Enterprising Couples.pdf
A06 - Small-town Success.pdf
A07 - New Suburbia Families.pdf
B01 - Status-conscious Consumers.pdf
B02 - Affluent Urban Professionals.pdf
B03 - Urban Commuter Families.pdf
B04 - Solid Suburban Life.pdf
B05 - Second-generation Success.pdf
B06 - Successful Suburbia.pdf
C01 - Second City Homebodies.pdf
C02 - Prime Middle America.pdf
C03 - Suburban Optimists.pdf
C04 - Family Convenience.pdf
C05 - Mid-market Enterprise.pdf
D01 - Nuevo Hispanic Families.pdf
D02 - Working Rural Communities.pdf
D04 - Small-city Endeavors.pdf
E01 - Ethnic Urban Mix.pdf
E02 - Urban Blues.pdf
E03 - Professional Urbanites.pdf
E04 - Suburban Advantage.pdf
E05 - American Great Outdoors.pdf
E06 - Mature America.pdf
F01 - Steadfast Conservatives.pdf
F02 - Moderate Conventionalists.pdf
F03 - Southern Blues.pdf
F04 - Urban Grit.pdf
F05 - Grass-roots Living.pdf
G01 - Hardy Rural Families.pdf
G02 - Rural Southern Living.pdf
G03 - Coal and Crops.pdf
G04 - Native Americana.pdf
H01 - Young Cosmopolitans.pdf
H02 - Minority Metro Communities.pdf
H03 - Stable Careers.pdf
I01 - Industrious Country Living.pdf
I02 - America's Farmlands.pdf
I03 - Comfy Country Living.pdf
I04 - Small-town Connections.pdf
I05 - Hinterland Families.pdf
J01 - Rugged Rural Style.pdf
J02 - Latino Nuevo.pdf
J03 - Struggling City Centers.pdf
J04 -College Town Communities.pdf
J05 - Metro Beginnings.pdf
K01 - Unattached Multi-cultures.pdf
K02 - Academic Influences.pdf
K03 - African-American Neighborhoods.pdf
K04 - Urban Diversity.pdf
K05 - New Generation Activists.pdf
K06 - Getting By.pdf
L01 - Military Family Life.pdf
L02 - Major University Towns.pdf
L03 - Gray Perspectives.pdf